MEET LARS MODIG - NEW CEO AT AUTOCOM

Published on Fri Feb 4 15:41:49 2011

On January 1, 2011, Lars Modig will become AUTOCOM's new Chief Executive Officer, and departing Chief Executive Officer Bengt Andersson will take on the role of Business Developer. Most recently Lars worked at Würth Svenska AB in Örebro, as Financial and IT Director as well as Executive Vice President. Lars is not a new face at AUTOCOM. After several years on the board, he has gotten to know the company and many of the co-workers here at AUTOCOM quite well. On the matter of the decision, Lars answers: - When I was asked to take on the position of CEO at AUTOCOM, it felt like an easy choice. Taking over a well-managed company, with competent personnel, good customers, many very interesting projects, and new products on the agenda, you just can't say no, says Lars.

New leadership means change and here are a few thoughts from Lars.

What is it like to work with you, Lars?

Others should probably answer that question, but my answer is that I am a person who believes in the power of people and their will to continuously develop and improve. A part of my role is to guide so that this power, in the end, benefits our customers and that it's done in a business-like way. I have the ambition to be clear, communicative, and to give people the space and framework they need, so that this development can take place in the best possible way.

What is your and AUTOCOM's most important task, now and in the future?

Most important for AUTOCOM now and in the future is to offer products and services that our customers want. To succeed with this, we will work very closely with our customers and partners, to understand their needs and how they use our products. At the same time we are going to put a lot of effort into staying on the leading edge of technical development, so that we have effective product development. I think we have succeeded with that to date. We also have to keep our good company climate at the same time as we strengthen it, among other things, by identifying and recruiting tomorrow's creative colleagues. I want 2011 to have a lot of "Break The Limits". That we, every one of us, challenge ourselves in our daily work, challenge what we do, our company, and our products. That we question and dare to suggest new creative solutions. And that we do this in cooperation with our customers! That's what drives development forward, that's how we stay sharp and competitive.